Maximising the reach of your content.

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Content marketing and maximising reach!

How can you ensure your business remains top-ranked within online search results? Well one way is to incorporate an SEO marketing plan into your content strategy. By utilising an on topic blog that your customers and visitors will find interesting and then by keeping this updated frequently you will maximise visibility. By utilising Google Ad Words and Google analytics to review trends and determine what topics to cover, this will help your business is regularly the number one returned result when one completes a Google search for your associated products and services.

Content from the blog can then be condensed, and incorporated into your newsletter or of course your social programme. By ensuring the blog newsletter and social cover content from new trends, to promotions, and maybe even company successes then you maximise the potential for advancing your reach. Don’t forget answers to frequently asked questions from guests this will generate far more traffic and add a reason for traffic to get in touch.

The blog, newsletter and social work to engage both existing and potential clients, while contributing to the credibility and expertise of your services and products. Both can also work to inspire traffic to think about your services and products from a different perspective.

A lot of times a visitor may not think about a specific service because they have a pre-conceived perception of what they’re able to achieve. The content you provide gets them to think ‘outside the box’ and will encourage guests to try new services/products.

For a company seeking something to help them stay on track, then a marketing calendar, such as the one published on by Elizabeth Kraus. Her blog, 365 Days of Marketing, shows exactly what can be done if managed correctly. This speaks to the value of search engine optimisation and a regular marketing campaign.

To manage ongoing projects such as the blog and other social media efforts, then sometimes it is a good idea to utilise an intuitive CMS system. A good, web based innovative application called Basecamp allows real-time exchanges between all project participants and generates email reminders to keep all involved accountable in accordance with deadlines. Of course there are many CMS systems available but Basecamp is a centralized repository for files, idea gathering, communication tools, and things of that nature.

In addition to helping you stay on top of social media efforts, Basecamp can be used by your guest services team to manage other tasks like inventory and new guest call backs, and by the entire team for larger projects like delegating responsibilities for content or marketing effort.

One of the best features of Basecamp is the ability to be quickly brought up to speed when out of the office environment, as the application sends a daily summary to users, providing a snapshot of any progress that has been made to projects. This summary helps to create priorities and accountability for the team and answers: ‘What did we do and where do we need to go today?’

Basecamp is a reasonably cheap system to utilise the software and allows you to manage up to 40 projects at a time. Other plans are obviously available depending on a business’s needs. For more information on Basecamp, please visit

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