Search engines have become such a central part of all our lives that it’s difficult to remember what we did before they existed. In the early days of the internet, search tools were primitive in the extreme: who remembers Archie or Gopher? Even Tim Berners-Lee’s WWW Virtual Library and Yahoo which it spawned weren’t really … Continue reading Upcoming user experience based Google Algorithm – how will things change?
Category Archives: SEO
How to avoid over optimissation in SEO?
The best content in the world is useless if it doesn’t reach the desired audience or struggles to get noticed at all. SEO is an excellent way to increase traffic to your website, but over-optimisation can be just as bad as no optimisation whatsoever. What is over optimisation? Real estate on search results pages is … Continue reading How to avoid over optimissation in SEO?
Google Algorithm Update
Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update has been named ‘Product Reviews’. Google’s update has been designed to better reward product reviews that share in-depth research rather than simply delivering thin content that summarises a product. “Reviews that are written to deliver … Continue reading Google Algorithm Update
Five Local Search Optimisation Techniques
With four in every five consumers  using search engines to find local information, local search engine optimisation (SEO) is a powerful tool that every small and medium-sized business should be utilising. Google My Business As Google prefers to share information with its users that it can personally verify and support, Google My Business has … Continue reading Five Local Search Optimisation Techniques
Organic vs paid search: Which is more cost effective in the long run?
More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?
The 4 Best Practices in SEO for Improving Your Organic Search Visibility
Ranking well in search engine results pages (SERPs) for key terms and phrases will help you to drive traffic to your most important digital asset via organic search. Search engine algorithms are constantly evolving but there are a variety of steps you can take to boost your organic search visibility and see tangible benefits from … Continue reading The 4 Best Practices in SEO for Improving Your Organic Search Visibility
Planning for the future – part two
Last week we delivered a blog that looked at how an in-house web manager could potentially plan for the COVID-19 release by increasing our online visibility in the hope that we can find some sort of opportunity from this period. We all understand that the internet is a must through these times but now that … Continue reading Planning for the future – part two
Planning for the Future
We all know that this year has seen an unprecedented start with first the floods and then this pandemic that has had a monumental impact on most industries and ultimately driven many businesses into an unwelcome shut down period. It is unlikely that business will just return to normal once the pandemic is over and … Continue reading Planning for the Future
Is SEO Needed as an Investment Right Now?
As we all realise, search engines are one of the real winners through this global lockdown. Many people are sitting at home on their computers utilising search engines to find products and services. This means that for many of us these times actually produce an opportunity rather than the negative impact we could easily look … Continue reading Is SEO Needed as an Investment Right Now?
COVID-19 Business Impact Report
We have been developing a few tips over the last few weeks to try and help you all find a way to build an opportunity within this upheaval. Of course, it is difficult to ensure you continue to build your online exposure however, rest assured, people are out there looking online for your product and … Continue reading COVID-19 Business Impact Report
Ensure your Website is Secure
As we have previously mentioned in many of our blog posts, trust is a significant factor for success right now. That said, hackers are taking advantage of the current situation by using malicious malware to promote coronavirus discount codes and specials. There seems to be many examples of certain ‘special offers’ that come at an … Continue reading Ensure your Website is Secure
Get Ready for the Release
This may well be a little premature, but at some point in the coming few weeks or months we will all see an end to this lockdown period. I am not too sure that anyone can really say what a new ‘normal’ will be like, but there is one thing we can all be assured … Continue reading Get Ready for the Release
Build a Strong Brand Presence in Search
We hope you are finding this down time productive in searching for opportunities for you and your business. Its never easy to find time to analyse where we can add value, however in these unprecedented times there are always opportunities available to maximise both now and most importantly, for the future. Of course, at some … Continue reading Build a Strong Brand Presence in Search
SEO Is a Cost-Efficient Investment During COVID-19
We all understand that during these unprecedented times, people search online even more so than usual. Regardless of the economic climate or this latest lock down, we all want our brand to be top of mind for searchers whenever they are making a buying decision. This is never an easy scenario as the only way … Continue reading SEO Is a Cost-Efficient Investment During COVID-19
Build a Strong SEO Campaign During COVID-19
We are now living in unprecedented times and of course, many companies will indeed fall into major difficulties however, for those that are entrepreneurial in their outlook and enthusiastic with regard potential opportunities, we just have to search out where they remain hidden. One thing that is blatantly obvious is how important the Internet is … Continue reading Build a Strong SEO Campaign During COVID-19
SEO and Web Design Must Work Together
We all now understand that driving traffic to your website is the ideal way to generate return on your investment. Many company owners consider the fact that you have a website is all you need to gain strength with Google thus giving the opportunity to build traffic looking for your products and services. Of course, … Continue reading SEO and Web Design Must Work Together
The new Google search algorithm!
A few days ago Google released information on their new search algorithm update that they have called BERT. The idea is to better understand natural language in order to make search results far more intuitive in their replies. Google have said that BERT will impact 1 in 10 of all search queries and is the … Continue reading The new Google search algorithm!
Strategies to Make Your Page Rank
We all know that search optimisation or SEO as it is usually called is the art of gaining positions within search listings with the hope of increasing traffic thus enabling you to sell more of your products or services. There are many techniques that enable a website to appear higher in search listings for keywords … Continue reading Strategies to Make Your Page Rank
How much traffic is organic search responsible for?
We are often asked how effective search is in delivering traffic to a website. Many website owners now believe that organic search optimisation or SEO is not really worth its time but research would without doubt suggest differently. A recent study completed by BrightEdge in May 2019 showed that organic and paid search were responsible … Continue reading How much traffic is organic search responsible for?
Bespoke optimisation programme for ambitious, new business or start-ups
Do you lead an ambitious, new business or start-up company that needs an individually designed bespoke optimisation programme to maximise your online presence? How do you find the answer that enables you to be competitive early enough to generate a level of business but easy enough to manage without needing the head count of a … Continue reading Bespoke optimisation programme for ambitious, new business or start-ups
An Update for the Google June 2019 Core Search Algorithm Update
It is still a little too early to make any definitive statements about the algorithm update detailed in our earlier post. As far as the SEO community is discussing then this June 2019 core algorithm update was a ‘big one’. Not only is it detailed as big, but the rollout has not completed as yet. … Continue reading An Update for the Google June 2019 Core Search Algorithm Update
**Breaking news** – Google update
Google has just released some breaking news… Today (03rd June 2019) Google will be releasing a broard core algorithm update. As we all know, this is something that Google does several times per year. The update will be called ‘The June 2019 Core Update’ however, until the update has been released then there will be … Continue reading **Breaking news** – Google update
Direct to Consumer Brands say SEO is a Top Acquisition Channel
Whilst reading a recent article within the Search Engine Journal (written by their lead news writer Matt Southern) some interesting findings were recorded. This report was recently released looking at direct-to-consumer (D2C) marketing in 2019. This data was accumulated by a report delivered by Yotpo in partnership with Magento and is titled ‘The State of … Continue reading Direct to Consumer Brands say SEO is a Top Acquisition Channel
SEO – Stop Believing Those Myths
SEO should always deliver your ‘bread and butter’ visibility for any online marketing strategy. This can then be supported by other forms such as paid and social advertising to name but a very few. The beauty of SEO is that you are able to manage it yourself however, the technical nature of many areas means … Continue reading SEO – Stop Believing Those Myths
Keywords to a content brief
We all know that in this day and age content is vital for ensuring authority is delivered by a web site. Understanding this means your search programme will play a critical role in driving growth through the implementation of structured keywords. Structuring your sites visibility based on keyword research is so important, but this must … Continue reading Keywords to a content brief
How can estate agents benefit from online visibility?
In this complicated and ever more competitive world then how do we ensure prospective buyers, sellers, landlords or tenants actually find our portfolio of properties so that we can compete against our online competitors? Modern estate agencies realise that ranking on Google for relevant terms based around our portfolio and our geographic position is important. … Continue reading How can estate agents benefit from online visibility?
There’s Been a Core Algorithm Update!
Its been discussed for a few weeks now that Google were in the process of updating their core search algorithm. Well, Danny Sullivan of Google has finally confirmed that Google is updating its algorithm and that this update has been going on since March 12th, he has referred to it as another broad core update. … Continue reading There’s Been a Core Algorithm Update!
The Importance of SEO in Recruitment
Recruitment as a service is so competitive that every single facet of business has been covered so, how do we manage to push our brand in front of both applicants and clients alike when there are so many organisations already fighting for that visibility. Of course, online has for many years delivered traffic that enables … Continue reading The Importance of SEO in Recruitment
The future of SEO for online businesses
Throughout the last ten years, SEO has dramatically changed delivering far more accuracy than ever before. There are so many articles written about the future of search that we thought it important to look at three key areas that must be included within any organisations search strategy. Each and every search engine are in a … Continue reading The future of SEO for online businesses
Blockchain, Cryptocurrency and SEO Marketing, things to consider.
Is SEO that is aimed at blockchain and cryptocurrencies different? The blockchain industry has exploded over recent years. The push to develop cryptocurrencies and emerging technologies all based on the blockchain methodology has seen billions of pounds of investment flood this emerging industry. One area that has been driven by this push for coverage is … Continue reading Blockchain, Cryptocurrency and SEO Marketing, things to consider.
Quick Wins for SEO Success
As we know, its never easy to gain search positions in Google now days as the rules keep changing almost daily. This becomes even harder when the listing we do have ends up against our personal reputation. This can be by way of a mistake in the way Google has understood our digital information or … Continue reading Quick Wins for SEO Success
Januarys Algorithm update
Google’s algorithm updates have always been an excellent resource for the SEO community. Through 2018 there were a series of updates that broughtin rank and position changes to a number of different websites. Updates likethe Google Medic update impacting website content and search rankings, Googlealways finds a way to optimise their search engine to ensure that … Continue reading Januarys Algorithm update
Can Software beat humans with SEO?
There has been so many alterations to SEO over the last year. Google now look for many human styled ‘quality traits’ to update their algorithm. This therefore poses the question, can SEO be implemented by software any longer? In the past there have been many quick hacks used to increase search performance, dynamically produced content … Continue reading Can Software beat humans with SEO?
SEO Myths That Just Won’t Die
In digital marketing, and specifically searchengine optimisation (SEO), there are small items of information that in their retelling lose context and become what we call ‘myths.’ SEO myths are snippets of information that, despite being ignored over and over again, never seem to die. They take on a life of their own and leave site … Continue reading SEO Myths That Just Won’t Die
7 Things to Remember About Content!
The industry has been telling us for ages that ‘content is king’ but the thing to remember here is that Google is ultimately a content reader and therefore if you want to be listed for a term or a phrase then it will have to be backed up by content at some point! Now let’s … Continue reading 7 Things to Remember About Content!
Content – is it still as important?
I think it’s been well documented how important content delivery is for any brand’s online visibility. How incredible then, that only some 6% of marketers claim to implement content correctly! This amazing fact stands alongside another amazing stat, some 60% reckon that 2017 will see them massively increase their campaigns, however 92% of these do … Continue reading Content – is it still as important?
Can I SEO Quickly?
Last week I visited a business contact who runs a small local business and needs sales leads quickly. He therefore wanted his website to work and asked “can we SEO quickly?” He had designed this site himself some years ago and even he admits that it wasn’t fit for purpose. Of course I explained that optimising correctly will … Continue reading Can I SEO Quickly?
Mobile Armageddon and search
We all know that some time ago Google delivered its first version of a Mobile Algorithm to update how it ranked websites in SERPS. This was called ‘Mobile Armageddon’. The idea was to penalise those websites that were not mobile friendly. Well, here we are just over a year later and it has been confirmed … Continue reading Mobile Armageddon and search
Does the Future of SEO Favour Small Business?
There have been many Google updates over recent years that favour particular business types and niches. This can be highlighted by understanding that for example, the Panda updates favour websites that deliver quality content, whereas the Pigeon update favoured local businesses and local directory sites. We all understand how difficult it is within the SEO … Continue reading Does the Future of SEO Favour Small Business?
2017, a monumental year
2017 is turning into a monumental year. First, the government have triggered article 50 and so we are definitely leaving the European Union, then Theresa May has started election madness by saying the country will be going back to the polls on May 8th for a general election. Finally we have seen the Tories gain a … Continue reading 2017, a monumental year
Maximising the reach of your content.
Content marketing and maximising reach! How can you ensure your business remains top-ranked within online search results? Well one way is to incorporate an SEO marketing plan into your content strategy. By utilising an on topic blog that your customers and visitors will find interesting and then by keeping this updated frequently you will maximise visibility. … Continue reading Maximising the reach of your content.