SEO

Category Archives: SEO

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Upcoming user experience based Google Algorithm – how will things change?

Search engines have become such a central part of all our lives that it’s difficult to remember what we did before they existed. In the early days of the internet, search tools were primitive in the extreme: who remembers Archie or Gopher? Even Tim Berners-Lee’s WWW Virtual Library and Yahoo which it spawned weren’t really … Continue reading Upcoming user experience based Google Algorithm – how will things change?

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Google Algorithm Update

Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update has been named ‘Product Reviews’. Google’s update has been designed to better reward product reviews that share in-depth research rather than simply delivering thin content that summarises a product. “Reviews that are written to deliver … Continue reading Google Algorithm Update

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Organic vs paid search: Which is more cost effective in the long run?

More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?

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The 4 Best Practices in SEO for Improving Your Organic Search Visibility

Ranking well in search engine results pages (SERPs) for key terms and phrases will help you to drive traffic to your most important digital asset via organic search. Search engine algorithms are constantly evolving but there are a variety of steps you can take to boost your organic search visibility and see tangible benefits from … Continue reading The 4 Best Practices in SEO for Improving Your Organic Search Visibility

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Build a Strong SEO Campaign During COVID-19

We are now living in unprecedented times and of course, many companies will indeed fall into major difficulties however, for those that are entrepreneurial in their outlook and enthusiastic with regard potential opportunities, we just have to search out where they remain hidden. One thing that is blatantly obvious is how important the Internet is … Continue reading Build a Strong SEO Campaign During COVID-19

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How much traffic is organic search responsible for?

We are often asked how effective search is in delivering traffic to a website. Many website owners now believe that organic search optimisation or SEO is not really worth its time but research would without doubt suggest differently. A recent study completed by BrightEdge in May 2019 showed that organic and paid search were responsible … Continue reading How much traffic is organic search responsible for?

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Bespoke optimisation programme for ambitious, new business or start-ups

Do you lead an ambitious, new business or start-up company that needs an individually designed bespoke optimisation programme to maximise your online presence? How do you find the answer that enables you to be competitive early enough to generate a level of business but easy enough to manage without needing the head count of a … Continue reading Bespoke optimisation programme for ambitious, new business or start-ups

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Direct to Consumer Brands say SEO is a Top Acquisition Channel

Whilst reading a recent article within the Search Engine Journal (written by their lead news writer Matt Southern) some interesting findings were recorded. This report was recently released looking at direct-to-consumer (D2C) marketing in 2019. This data was accumulated by a report delivered by Yotpo in partnership with Magento and is titled ‘The State of … Continue reading Direct to Consumer Brands say SEO is a Top Acquisition Channel

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How can estate agents benefit from online visibility?

In this complicated and ever more competitive world then how do we ensure prospective buyers, sellers, landlords or tenants actually find our portfolio of properties so that we can compete against our online competitors? Modern estate agencies realise that ranking on Google for relevant terms based around our portfolio and our geographic position is important. … Continue reading How can estate agents benefit from online visibility?

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Blockchain, Cryptocurrency and SEO Marketing, things to consider.

Is SEO that is aimed at blockchain and cryptocurrencies different? The blockchain industry has exploded over recent years. The push to develop cryptocurrencies and emerging technologies all based on the blockchain methodology has seen billions of pounds of investment flood this emerging industry. One area that has been driven by this push for coverage is … Continue reading Blockchain, Cryptocurrency and SEO Marketing, things to consider.

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Januarys Algorithm update

Google’s algorithm updates have always been an excellent resource for the SEO community. Through 2018 there were a series of updates that broughtin rank and position changes to a number of different websites. Updates likethe Google Medic update impacting website content and search rankings, Googlealways finds a way to optimise their search engine to ensure that … Continue reading Januarys Algorithm update

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Can I SEO Quickly?

Last week I visited a business contact who runs a small local business and needs sales leads quickly. He therefore wanted his website to work and asked “can we SEO quickly?” He had designed this site himself some years ago and even he admits that it wasn’t fit for purpose. Of course I explained that optimising correctly will … Continue reading Can I SEO Quickly?

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Does the Future of SEO Favour Small Business?

There have been many Google updates over recent years that favour particular business types and niches. This can be highlighted by understanding that for example, the Panda updates favour websites that deliver quality content, whereas the Pigeon update favoured local businesses and local directory sites. We all understand how difficult it is within the SEO … Continue reading Does the Future of SEO Favour Small Business?

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Maximising the reach of your content.

Content marketing and maximising reach! How can you ensure your business remains top-ranked within online search results? Well one way is to incorporate an SEO marketing plan into your content strategy. By utilising an on topic blog that your customers and visitors will find interesting and then by keeping this updated frequently you will maximise visibility. … Continue reading Maximising the reach of your content.