SEO stands for Search Engine Optimisation, and very simply means that your website is improved so that it becomes more visible in search engine results pages (SERPs) such as Google. With greater visibility comes the greater chance of attracting more visitors to your website and these visits can then be converted to sales.
Why is SEO Important?
With more people finding your website, you have the opportunity to:
- Get more visitors to your website
- Increase brand awareness
- Increase sales and enquiries
- Protect your brand
SEO is about ensuring that your website complies with set guidelines to send the right signals out to search engines – lots of SEO companies can do that – but what we offer is a way of sending the right signals to search engines AND to users too, so that when you are found by search engines, you are heard by your target market too.
With over 11 billion searches being made each month, it is essential to claim your share of online real estate – but to do it well you need to stand out from the crowd and that is where our brand of SEO wins hands down.
To do this we work on On-Page Optimisation and Off-Page Optimisation – and think outside the usual optimisation box – that’s the magic touch.
Off Page SEO
Off-page optimisation relates to references to your website and its content elsewhere on the web. This is the process of building links and references from external sources, but should not be seen as old fashioned ‘link building’.
Our off page optimisation is a much more natural and authoritative way to spread the word about your brand and your services in a way that people (and search engines) will be naturally inclined to trace back to your website, and also share with others, helping the campaign grow organically.
On Page SEO
On-page optimisation is about making your site and its content:
Accessible to search engines
Useful to visitors