Display advertising

A picture paints a thousand words

The Google Display Network (GDN) is a network of thousands of different websites, covering all industry sectors, which accept text and banner advertising through Google AdWords. It is possible to target relevant content and demographics on the GDN in a way that can create brand awareness, lead to improved performance through all traffic sources and, ultimately, generate business.

Isnt it a bit hit and miss

The Google Display Network, if we’re being honest, has a chequered past. Nobody doubts the idea behind putting your business, in the form of paid ads, on websites that are closely linked to your products or services, but the way this is achieved has never been entirely satisfactory…until now.

Improved targeting on GDN

The targeting options available through the Display Network today are a huge improvement on what they were just a few years ago. Demographic targeting is now an option, placements are now easier to identify and manage, and audience behaviour has led to targeting by theme (audience & topics) being a worthwhile consideration.

Keyword driven display campaigns

Perhaps the biggest leap forward was the arrival of keyword driven display campaigns. This now means that you can take your best performing keywords from search campaigns and use them to underpin your display campaigns. This gives you better visible control than ever before and, wherever Pure Digital have used it, there have been measurable improvements.

Call one of our Paid Search Display specialists today to find out about the benefits to you of advertising on the Google Display Network.

The challenge to a designer, in relation to the Display Network, is not only to stand out from the crowd but to get a message across that initiates engagement on a personal level. Of course it’s all about pretty pictures, but anticipating what a viewer will react to is ultimately what turns impressions into visits.

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