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SEO services Colchester

Upcoming user experience based Google Algorithm – how will things change?

Search engines have become such a central part of all our lives that it's difficult to remember what we did ...
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Should you do your own PPC or outsource to an agency?

Pay-per-click (PPC) advertising campaigns can amplify your online presence in a variety of ways, including increasing brand awareness, boosting leads, ...
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Pros & Cons of Google’s Automated Bidding Strategies

In the last few years, Google has opted to integrate a variety of machine learning technology into its advertising platform ...
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Three Social Media Marketing Myths Busted

Social media marketing has become such an integral component of a robust digital presence that it has naturally collected its ...
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How to avoid over optimissation in SEO?

The best content in the world is useless if it doesn't reach the desired audience or struggles to get noticed ...
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How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn't an unfounded overstatement. Let's ...
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Google Algorithm Update

Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update ...
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Google’s December 2020 core algorithm update

Google are always busy with new updates and roll outs however, their latest update, rolled out on December 3rd although ...
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How to gradually reduce cost per acquisition from a PPC campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel ...
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