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Google Algorithm Update

Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update ...
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Google’s December 2020 core algorithm update

Google are always busy with new updates and roll outs however, their latest update, rolled out on December 3rd although ...
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How to gradually reduce cost per acquisition from a PPC campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel ...
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Three factors to monitor for avoiding over optimisation

Organic search engine results are one of the most important tools in a business's arsenal. There are more than 11 ...
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Five Local Search Optimisation Techniques

With four in every five consumers [1] using search engines to find local information, local search engine optimisation (SEO) is ...
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Ways to Convert Ordinary Social Media Conversations into Business Leads

Every business knows that social media marketing is essential to success. But how do you move from having interesting social ...
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SEO services Colchester

Organic vs paid search: Which is more cost effective in the long run?

More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches ...
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digital agency essex

Digital marketing: A new dawn in the pandemic time

There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged ...
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3 Factors Influencing The Outcome of PPC Campaigns

A PPC campaign can deliver immediate results. If the campaign is well-managed, it starts driving traffic, delivering leads and converting ...
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