Content

Website and SEO Content Writing Services

When it comes to digital marketing then everyone says content is king, it isn’t king but it certainly is one of the three vitally important facts! Pure Digital plan and then rite your content to maximise this arm of your campaign

Anybody that knows a little about search marketing will understand that a dedicated content strategy is imperative to gather results across every facet of search.

That must be answered

There are three specific questions
  1. What is “SEO content”?
  2. What types of SEO content are there?
  3. What is my SEO content strategy?

So lets get started…

What Is SEO Content?

  • “SEO” refers to search engine optimisation, or the process of optimising a website so that people can easily find it via search engines.
  • By “content,” we mean any information that lives on the web and can be consumed on the web from simple text to complicated videos and everything in between.

When we now put these two concepts together we end up with the following: SEO content writing services that involves creating content with the goal of attracting search engine traffic.

The following provides a very brief overview of what you will need in order to optimise both your on-site content and of course, your off-site content:

Keyword Research

If you want to generate traffic through search then it’s always best to complete keyword research before you start writing. You can then focus on keywords for which a certain amount of search volume already exists or in other words, write toward topics that people are already searching for.

Keyword Optimisation

You must always understand where and how to use these keywords in your content for their maximum searchability.

Content Organisation

The content on your site should be distributed in a logical way. This is not only good for SEO, but it will also help your traffic once they arrive.

Content Promotion

You must always increase the visibility of new content you create by sharing it across social networks and building links to this content.

Types of SEO Content

There are many types of content that can be considered as SEO content and include the following:

Product Pages

These are the bread and butter of any e-commerce related site. A good product page can serve as both SEO content and a PPC landing page as well as driving traffic.

Blog Posts

A blog is one of the easiest ways to create a regular stream of SEO content. Generally, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build authority for your site.

Articles 

This is the main kind of content you’ll find within most newspaper or magazine-style websites and see how well liked by Google they are!

Guides

A guide is a longer piece of content that explains in detail how to do something. You can post a full guide on your website, or you can post a summary, requiring the visitor to fill out a registration form to read the full guide

Videos

In general there are fewer videos on the web than pages of text and therefore it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article.

Infographics

These are generally large-format images that contain a lot of data usually in the form of graphs or charts on a single subject. A good infographic can build a large number of page views and therefore links.

These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless.

How to Develop an SEO Content Strategy

In order to really utilise your content, no matter what type of content it is, as the cornerstone of your search programme then you should be positive of your deeper search strategy. Its no good simply deploying content for contents sake, all your content should have a reason and importantly a purpose. If it is then delivered across your entire online portfolio then you will maximise the potential from it!

We have detailed below a few ideas based on this concept:

Define your goals

The first concept behind any strategy is to make sure you define your goals. Are you looking to drive sales through your website or do you just want to increase traffic and return readership? Your goals will determine what type of content you should focus on.

Consider your audience

By utilising analytics you can gain good insight as to what a typical visitor is looking for. Consider developing marketing characters (personas) that represent your ideal site visitors and customers. Now think about what kind of content these personas will be interested in and look for?

Create a calendar

Once you have decided who you are targeting and why, you can now start to put together a calendar of events. This is known as an editorial calendar and is a schedule that dictates when you should publish new content and what type of content that will be. This will help you with a regular schedule as well as prevent you from rushing a topic for new content at the last minute.

Analyse and re-assess

Its no good doing any work on your web assets without meticulously analysing this. Through your analytics software you can stay ontop of this content and understand which has been most effective.

That’s it in a nutshell but please be under no illusion! Content is one of the three cornerstones to any search marketing campaign.

If you need any information based on content or just want to see whats possible then just call or contact us online.

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