Social Media Marketing for Elevating your Brand Online
Social Media is something we all use every day to manage our personal relationships and community, but how many of us are using it to build our business community? Most businesses have the challenge of retrofitting social media uptake into their current business model and processes, so if you are currently feeling behind you are not alone! Blue Social are part of the Pure Digital stable and they work alongside us to make sure that all services are part of your ongoing strategy and therefore are working seamlessly together.
Why is social media so important?
- Social signals now influence organic search
- ENGAGEMENT and OUTREACH with your customers is essential
- It is a valuable customer relationship management tool
- It is a great way to distribute content
- It is an effective way to build your brand
Social is all about outreach and engagement. There are lots of platforms out there and you need to choose the right one for your market. Having a presence on these platforms is not enough, you need a strategy that is going to maximise your visibility. We work with you to get the right start in social, developing a solid foundation and building momentum to build your community.
Leveraging performance-driven social media services, our team of experts provide you with a strong base in the right social channels for your market to thrive. Not every social platform is suitable for every market. The first stage is learning about your business and analysing which channels are going to deliver return on investment. We then roll your branding out across these channels, then make strategic recommendations on how you can engage your community.
Setting up your social channels protects your branding. Although an ongoing investment in engagement strategy is essential for success, by claiming and branding your profile you prevent others from getting there first. Sometimes the best way to build momentum is to jump in with both feet.