Google Remarketing is a great way to keep your business at the front of customers’ minds as they navigate their way through the customer journey. Whether you’re looking to increase sales, improve your brand awareness or drive another type of conversion, remarketing is a powerful tool that will leverage your business’ touchpoints to drive click-through (CTR) and conversion rates even when customers aren’t browsing your site.
What is Google Remarketing?
Remarketing is a powerful tactic in the marketing arsenal. It enables you to show targeted ads to qualified leads – users who’ve visited your site but didn’t complete a conversion.
How many times have you been browsing Google, only to see an advert pop up for the product you just looked at? That’s remarketing in action.
By analysing the actions visitors have taken on your site, Google shows relevant ads to potential customers as they browse the internet or search for related terms. Because remarketing entices people who are already interested in your website, product or service, to complete a conversion, it offers a high ROI and can improve your CTR.
How do Retargeting Ads work?
Retargeting ads use snippets of code, called global site tags, to track users’ browser cookies.
Think of it this way: A new visitor lands on your website and checks out your product or service. This information is stored by their browser cookies. If the user then leaves your website without completing a conversion, but searches for similar products or services on Google, these cookies will tell Google to retarget them with your ads, reminding them of your business.
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Google’s remarketing mechanics are flexible. You can segment your visitors, determining who’s added to your retargeting list and for how long their information is stored. Used properly, this means that your ad spend won’t be wasted on retargeting users who are no longer interested in your product, but it can get pretty complicated.
Pure Digital Internet is an online marketing agency in Essex that can help you make sure your remarketing campaign nets you conversions at an efficient rate.
Why Remarketing is good for Your Business?
Remarketing drives brand awareness by increasing the number of touchpoints that your customers will encounter in their journey.
During the part of the customer journey called the ‘consideration’ stage, users may navigate away from your site to research alternative options. This is risky, as some potential customers may decide that your competitor better meets their wants and needs.
Using Google Remarketing to deliver relevant content at this stage of the customer journey gives customers more opportunity to learn about and trust you, positioning your business at the front of their mind and positively influencing buyer behaviour.
Google Remarketing at our online marketing agency in Essex
Google Remarketing is one of the most powerful digital marketing tools that a business can use. But with so much potential for customisation, it can be tricky to master. Pure Digital Internet is an online marketing agency in Essex that is ready to help get your remarketing campaigns off the ground today. Please contact us for further information.