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How are voice search campaigns changing the game?

The history of SEO is relatively short but highly eventful. It has moved in just a few years from a rudimentary focus on basic, repeated keywords to a sophisticated suite of organic, intuitive and refined techniques aimed at delivering value, accuracy and customer satisfaction. Digital technology develops rapidly. Inevitably, SEO practice and the promotional campaigning … Continue reading How are voice search campaigns changing the game?

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How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?