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The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before.
Why is Video Advertising so Powerful?
If you thought the digital world was fast-paced before, it’s time to buckle up because you need to ensure that you are constantly finding new and innovative ways to stand out from those vying for the attention of the same audience.
The good news is that search engines really like video content. After all, nothing can boost time spent on site metrics like a really engaging video. So, by utilising professional PPC management in Essex to promote your video content on YouTube, across social media, and embed it on your own website, you will maximise the chances of being seen by your target audience. Also, video promotes social shares like nothing else, so it’s an excellent tactic to increase the number of eyes that are firmly on your brand.
Leveraging Technology to Boost the Performance of Video Advertising
Many companies are looking to incorporate frequent working from home opportunities within their business models, so the fact that more people have been spending more time at home isn’t something that is going to disappear post-pandemic. This means that it is imperative to utilise these new opportunities, including creating digital advertising campaigns that are targeted towards home-based workers.
The return on investment (ROI) many businesses have been seeing from pay-per-click (PPC) ads has increased significantly over the last 12 months. To ensure that your audience knows that your business exists and is still delivering a first-class service, running PPC campaigns is an excellent way to engage and effectively nurture key relationships with the right people. Some businesses, for example, have seen their ROI increase by as much as 70% [1].
Additionally, video content is ideally suited to a range of social platforms, particularly Facebook and Instagram. Facebook offers extremely granular targeting tools [2], which means that you can focus on connecting with prospects within very specific subsets of your ideal audience.
Advantages of Working with a Team Delivering Professional PPC Management in Essex
When it comes to finding the best teams offering effective PPC management in Essex, you need to know that they understand both your brand and your business objectives. This will ensure that your video content is being positioned in front of the right people, in the right places, at exactly the right times to maximise engagement, leads and conversions.
Don’t forget, video content provides you with an ideal opportunity to quickly capture the attention of your ideal audience and show them why your brand has something of value to offer.
