It doesn’t really matter what business sector you operate within or for that matter the size of your business, the way it generates its traffic will come from a long list of many different potential opportunities. That said, from this long list then there are truly three different areas to focus on, direct traffic or … Continue reading Blending SEO and Paid Search Boosts Sales
An influencer is exactly as it says. These are people based online that influence a market towards a product or service. From Computer Generated Influencers using CGI and nano-influencers to Instagram killing accounts with fake followers – 2018 was an activity-packed year for marketers. The list details some important insights from 2018 that will inform … Continue reading Influencer Marketing: 10 Things To Understand
Whilst reading a recent article within the Search Engine Journal (written by their lead news writer Matt Southern) some interesting findings were recorded. This report was recently released looking at direct-to-consumer (D2C) marketing in 2019. This data was accumulated by a report delivered by Yotpo in partnership with Magento and is titled ‘The State of … Continue reading Direct to Consumer Brands say SEO is a Top Acquisition Channel
SEO should always deliver your ‘bread and butter’ visibility for any online marketing strategy. This can then be supported by other forms such as paid and social advertising to name but a very few. The beauty of SEO is that you are able to manage it yourself however, the technical nature of many areas means … Continue reading SEO – Stop Believing Those Myths
