2019

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A Quick look back at November 2019 and related Google updates

There were a number of articles delivered through November from many search engine news channels detailing a few areas that web masters should consider when looking towards maximising their online visibility. Of course, this was alongside one important algorithm update that was also delivered directly by Google. There were a number of unconfirmed and semi-confirmed … Continue reading A Quick look back at November 2019 and related Google updates

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How much traffic is organic search responsible for?

We are often asked how effective search is in delivering traffic to a website. Many website owners now believe that organic search optimisation or SEO is not really worth its time but research would without doubt suggest differently. A recent study completed by BrightEdge in May 2019 showed that organic and paid search were responsible … Continue reading How much traffic is organic search responsible for?

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Bespoke optimisation programme for ambitious, new business or start-ups

Do you lead an ambitious, new business or start-up company that needs an individually designed bespoke optimisation programme to maximise your online presence? How do you find the answer that enables you to be competitive early enough to generate a level of business but easy enough to manage without needing the head count of a … Continue reading Bespoke optimisation programme for ambitious, new business or start-ups

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After the Summer

It is now the other side of the summer holiday period and so many organisations are thinking about how they increase their search capability to maximise the trading period leading up to Christmas. It makes sense to try and expand all possibilities in improving the levels of income and lets face it, with Brexit around … Continue reading After the Summer

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Influencer Marketing: 10 Things To Understand

An influencer is exactly as it says. These are people based online that influence a market towards a product or service. From Computer Generated Influencers using CGI and nano-influencers to Instagram killing accounts with fake followers – 2018 was an activity-packed year for marketers. The list details some important insights from 2018 that will inform … Continue reading Influencer Marketing: 10 Things To Understand

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Direct to Consumer Brands say SEO is a Top Acquisition Channel

Whilst reading a recent article within the Search Engine Journal (written by their lead news writer Matt Southern) some interesting findings were recorded. This report was recently released looking at direct-to-consumer (D2C) marketing in 2019. This data was accumulated by a report delivered by Yotpo in partnership with Magento and is titled ‘The State of … Continue reading Direct to Consumer Brands say SEO is a Top Acquisition Channel

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What Should Small Businesses Know About Digital Marketing?

What areas do digital advertisers use for their marketing strategies. The latest data reveals that in 2019 some 79% of digital advertisers use SEO as part of their marketing strategy. This information comes from the Wordstream Report on the landscape of online advertising. This shows how important SEO is even to those who prioritise paid … Continue reading What Should Small Businesses Know About Digital Marketing?

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How can estate agents benefit from online visibility?

In this complicated and ever more competitive world then how do we ensure prospective buyers, sellers, landlords or tenants actually find our portfolio of properties so that we can compete against our online competitors? Modern estate agencies realise that ranking on Google for relevant terms based around our portfolio and our geographic position is important. … Continue reading How can estate agents benefit from online visibility?

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Blockchain, Cryptocurrency and SEO Marketing, things to consider.

Is SEO that is aimed at blockchain and cryptocurrencies different? The blockchain industry has exploded over recent years. The push to develop cryptocurrencies and emerging technologies all based on the blockchain methodology has seen billions of pounds of investment flood this emerging industry. One area that has been driven by this push for coverage is … Continue reading Blockchain, Cryptocurrency and SEO Marketing, things to consider.

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Januarys Algorithm update

Google’s algorithm updates have always been an excellent resource for the SEO community. Through 2018 there were a series of updates that broughtin rank and position changes to a number of different websites. Updates likethe Google Medic update impacting website content and search rankings, Googlealways finds a way to optimise their search engine to ensure that … Continue reading Januarys Algorithm update