There were a number of articles delivered through November from many search engine news channels detailing a few areas that web masters should consider when looking towards maximising their online visibility. Of course, this was alongside one important algorithm update that was also delivered directly by Google. There were a number of unconfirmed and semi-confirmed … Continue reading A Quick look back at November 2019 and related Google updates
This week we have been looking at many digital marketing questions received through Q4 and importantly, how these help us as website owners inform our marketing campaigns. We all know that many so-called marketing experts now say digital marketing is dying a death but, is that true? The following three questions explore a few interesting … Continue reading Digital Marketing Questions from Q4 2019
We all now understand that driving traffic to your website is the ideal way to generate return on your investment. Many company owners consider the fact that you have a website is all you need to gain strength with Google thus giving the opportunity to build traffic looking for your products and services. Of course, … Continue reading SEO and Web Design Must Work Together
There are so many areas that are vital for business delivery however, online visibility is not generally considered. Earlier this week I was reading an article on Econsultancy about a once high-flying startup that has had to lay off 80% of its employees and its survival is therefore in doubt. You may think this was … Continue reading How a rebrand can damage your visibility!
A few days ago Google released information on their new search algorithm update that they have called BERT. The idea is to better understand natural language in order to make search results far more intuitive in their replies. Google have said that BERT will impact 1 in 10 of all search queries and is the … Continue reading The new Google search algorithm!
We all know that search optimisation or SEO as it is usually called is the art of gaining positions within search listings with the hope of increasing traffic thus enabling you to sell more of your products or services. There are many techniques that enable a website to appear higher in search listings for keywords … Continue reading Strategies to Make Your Page Rank
We often hear people that work within the search world talk of the many updates incorporated into search algorithms every month, that ultimately have the potential to affect a website’s search position. These updates do not always deliver a negative result – the idea is for search companies to be constantly improving what they look … Continue reading Google Updates Through September
We are often asked how effective search is in delivering traffic to a website. Many website owners now believe that organic search optimisation or SEO is not really worth its time but research would without doubt suggest differently. A recent study completed by BrightEdge in May 2019 showed that organic and paid search were responsible … Continue reading How much traffic is organic search responsible for?
Do you lead an ambitious, new business or start-up company that needs an individually designed bespoke optimisation programme to maximise your online presence? How do you find the answer that enables you to be competitive early enough to generate a level of business but easy enough to manage without needing the head count of a … Continue reading Bespoke optimisation programme for ambitious, new business or start-ups
It is now the other side of the summer holiday period and so many organisations are thinking about how they increase their search capability to maximise the trading period leading up to Christmas. It makes sense to try and expand all possibilities in improving the levels of income and lets face it, with Brexit around … Continue reading After the Summer
A few days ago I was sent an article that looked at the Google map pack and how many people actually click on this. The Google map pack usually resides at the top of a Google search listing. Of course this is useful to understand and as this information is not usually available the company … Continue reading How Many People Actually Click on the Google Map Packs?
One question we are often asked is “how do we rank well on ‘near me’ searches?”. Many clients think that simply including the words ‘near me’ in every third paragraph will answer this issue – it doesn’t! Keyword stuffing will never answer this or any other issue where search visibility is in question. In order … Continue reading Ten Pointers for Your Location Page
In the ever more crowded world of Digital marketing then many companies of all shapes and sizes utilise easily available tools to maximise their online visibility. Tools such as Google Analytics or Google Adwords and Facebook Ads enable site managers to push visibility in the particular areas required. Although this is a good way of … Continue reading Digital Marketing for Entrepreneurs
It is predicted that eCommerce revenue will reach a staggering £560 billion worldwide by the year 2022. It therefore helps to understand the ideal way to build conversions and ultimately grab a slice of this increasing revenue stream. Many companies both large and importantly, those that are not so large have either a reliance on … Continue reading 5 Tips to Increase Your Online Revenue
It is still a little too early to make any definitive statements about the algorithm update detailed in our earlier post. As far as the SEO community is discussing then this June 2019 core algorithm update was a ‘big one’. Not only is it detailed as big, but the rollout has not completed as yet. … Continue reading An Update for the Google June 2019 Core Search Algorithm Update
Google has just released some breaking news… Today (03rd June 2019) Google will be releasing a broard core algorithm update. As we all know, this is something that Google does several times per year. The update will be called ‘The June 2019 Core Update’ however, until the update has been released then there will be … Continue reading **Breaking news** – Google update
It doesn’t really matter what business sector you operate within or for that matter the size of your business, the way it generates its traffic will come from a long list of many different potential opportunities. That said, from this long list then there are truly three different areas to focus on, direct traffic or … Continue reading Blending SEO and Paid Search Boosts Sales
An influencer is exactly as it says. These are people based online that influence a market towards a product or service. From Computer Generated Influencers using CGI and nano-influencers to Instagram killing accounts with fake followers – 2018 was an activity-packed year for marketers. The list details some important insights from 2018 that will inform … Continue reading Influencer Marketing: 10 Things To Understand
Whilst reading a recent article within the Search Engine Journal (written by their lead news writer Matt Southern) some interesting findings were recorded. This report was recently released looking at direct-to-consumer (D2C) marketing in 2019. This data was accumulated by a report delivered by Yotpo in partnership with Magento and is titled ‘The State of … Continue reading Direct to Consumer Brands say SEO is a Top Acquisition Channel
SEO should always deliver your ‘bread and butter’ visibility for any online marketing strategy. This can then be supported by other forms such as paid and social advertising to name but a very few. The beauty of SEO is that you are able to manage it yourself however, the technical nature of many areas means … Continue reading SEO – Stop Believing Those Myths
We all know that in this day and age content is vital for ensuring authority is delivered by a web site. Understanding this means your search programme will play a critical role in driving growth through the implementation of structured keywords. Structuring your sites visibility based on keyword research is so important, but this must … Continue reading Keywords to a content brief
What areas do digital advertisers use for their marketing strategies. The latest data reveals that in 2019 some 79% of digital advertisers use SEO as part of their marketing strategy. This information comes from the Wordstream Report on the landscape of online advertising. This shows how important SEO is even to those who prioritise paid … Continue reading What Should Small Businesses Know About Digital Marketing?
In this complicated and ever more competitive world then how do we ensure prospective buyers, sellers, landlords or tenants actually find our portfolio of properties so that we can compete against our online competitors? Modern estate agencies realise that ranking on Google for relevant terms based around our portfolio and our geographic position is important. … Continue reading How can estate agents benefit from online visibility?
Its been discussed for a few weeks now that Google were in the process of updating their core search algorithm. Well, Danny Sullivan of Google has finally confirmed that Google is updating its algorithm and that this update has been going on since March 12th, he has referred to it as another broad core update. … Continue reading There’s Been a Core Algorithm Update!
Recruitment as a service is so competitive that every single facet of business has been covered so, how do we manage to push our brand in front of both applicants and clients alike when there are so many organisations already fighting for that visibility. Of course, online has for many years delivered traffic that enables … Continue reading The Importance of SEO in Recruitment
Throughout the last ten years, SEO has dramatically changed delivering far more accuracy than ever before. There are so many articles written about the future of search that we thought it important to look at three key areas that must be included within any organisations search strategy. Each and every search engine are in a … Continue reading The future of SEO for online businesses
Is SEO that is aimed at blockchain and cryptocurrencies different? The blockchain industry has exploded over recent years. The push to develop cryptocurrencies and emerging technologies all based on the blockchain methodology has seen billions of pounds of investment flood this emerging industry. One area that has been driven by this push for coverage is … Continue reading Blockchain, Cryptocurrency and SEO Marketing, things to consider.
As we know, its never easy to gain search positions in Google now days as the rules keep changing almost daily. This becomes even harder when the listing we do have ends up against our personal reputation. This can be by way of a mistake in the way Google has understood our digital information or … Continue reading Quick Wins for SEO Success
Google’s algorithm updates have always been an excellent resource for the SEO community. Through 2018 there were a series of updates that broughtin rank and position changes to a number of different websites. Updates likethe Google Medic update impacting website content and search rankings, Googlealways finds a way to optimise their search engine to ensure that … Continue reading Januarys Algorithm update
There has been so many alterations to SEO over the last year. Google now look for many human styled ‘quality traits’ to update their algorithm. This therefore poses the question, can SEO be implemented by software any longer? In the past there have been many quick hacks used to increase search performance, dynamically produced content … Continue reading Can Software beat humans with SEO?
In digital marketing, and specifically searchengine optimisation (SEO), there are small items of information that in their retelling lose context and become what we call ‘myths.’ SEO myths are snippets of information that, despite being ignored over and over again, never seem to die. They take on a life of their own and leave site … Continue reading SEO Myths That Just Won’t Die