The history of SEO is relatively short but highly eventful. It has moved in just a few years from a rudimentary focus on basic, repeated keywords to a sophisticated suite of organic, intuitive and refined techniques aimed at delivering value, accuracy and customer satisfaction. Digital technology develops rapidly. Inevitably, SEO practice and the promotional campaigning … Continue reading How are voice search campaigns changing the game?
It is well known that the major online platforms including Facebook and Google make their money from the sale of advertising. While television advertising concentrates on the kind of extended visual experience that seeks to entertain and develop a brand identity, Facebook, Google and others have become far more focused on personalisation and spend a … Continue reading Automated Search Ads – The Future of SEM?