The history of SEO is relatively short but highly eventful. It has moved in just a few years from a rudimentary focus on basic, repeated keywords to a sophisticated suite of organic, intuitive and refined techniques aimed at delivering value, accuracy and customer satisfaction. Digital technology develops rapidly. Inevitably, SEO practice and the promotional campaigning … Continue reading How are voice search campaigns changing the game?
It is well known that the major online platforms including Facebook and Google make their money from the sale of advertising. While television advertising concentrates on the kind of extended visual experience that seeks to entertain and develop a brand identity, Facebook, Google and others have become far more focused on personalisation and spend a … Continue reading Automated Search Ads – The Future of SEM?
Every business needs a digital marketing strategy, but the investment in time and money doesn’t always have the intended ROI. If you’re going to progress a programme of digital marketing in Essex, make sure you get it right and avoid making these five basic mistakes. 1. Not creating a strategy with goals If you don’t … Continue reading 5 Digital marketing mistakes that are hurting your brand
Omni channel marketing utilises a variety of different channels to enhance customer interactions and deliver a consistent brand experience. Social media can play a key role in an omni channel marketing experience and heighten the connections your business has with your audience. The Rise of Social Media Take a moment to think about your social … Continue reading The Role of Social Media in Omni channel Marketing
When you want to ensure that your PPC marketing campaign is delivering the results you need, turning to the analytical metrics available is a great way to assess whether you’re moving in the right direction. Yet with a substantial number of these metrics to draw on, it can be tricky to gauge which is the … Continue reading Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?
If the thought of calculating the Return On Investment (ROI) that your social media strategy is generating for your business feels overwhelming, don’t panic. We believe that it genuinely doesn’t need to feel like an impossible task, so we’re here to, hopefully, demystify the concept somewhat. The ROI your business is driving from social media … Continue reading How to Calculate ROI from Social Media?
Any social media agency in Essex or any other part of the UK knows that the social media landscape is changing all of the time. Therefore, it is critical to make sure that your business keeps up-to-date with everything that is going on. In this post, we are going to focus on the social media … Continue reading Powerful Facebook Statistics to help you craft insightful campaigns
If you are looking to achieve success when it comes to online marketing, one thing you need to make sure – staying up to date with everything that is happening in the industry. After all, the marketplace is changing all the time. Google constantly brings out new updates, which can mean that you need to … Continue reading Interesting Google/IO 2021 updates every marketer should know
Search engines have become such a central part of all our lives that it’s difficult to remember what we did before they existed. In the early days of the internet, search tools were primitive in the extreme: who remembers Archie or Gopher? Even Tim Berners-Lee’s WWW Virtual Library and Yahoo which it spawned weren’t really … Continue reading Upcoming user experience based Google Algorithm – how will things change?
Pay-per-click (PPC) advertising campaigns can amplify your online presence in a variety of ways, including increasing brand awareness, boosting leads, and driving sales. As online marketplaces are so competitive, it is important to create a strategy that will help you to out-perform your competitors and secure the best possible return on your investment (ROI). If … Continue reading Should you do your own PPC or outsource to an agency?
In the last few years, Google has opted to integrate a variety of machine learning technology into its advertising platform. In fact, so much work has been done here that it is now essentially possible to create a Google Ads campaign and let the technology optimise every facet of it for you. What is Smart … Continue reading Pros & Cons of Google’s Automated Bidding Strategies
Social media marketing has become such an integral component of a robust digital presence that it has naturally collected its fair share of myths over the last decade. Many of these myths have been disproven time and time again but as the social media landscape is naturally so fast paced, it can feel like an … Continue reading Three Social Media Marketing Myths Busted
The best content in the world is useless if it doesn’t reach the desired audience or struggles to get noticed at all. SEO is an excellent way to increase traffic to your website, but over-optimisation can be just as bad as no optimisation whatsoever. What is over optimisation? Real estate on search results pages is … Continue reading How to avoid over optimissation in SEO?
The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?
Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update has been named ‘Product Reviews’. Google’s update has been designed to better reward product reviews that share in-depth research rather than simply delivering thin content that summarises a product. “Reviews that are written to deliver … Continue reading Google Algorithm Update