2021

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Yearly Archives: 2021

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 December 7, 2021 by

How are voice search campaigns changing the game?

The history of SEO is relatively short but highly eventful. It has moved in just a few years from a rudimentary focus on basic, repeated keywords to a sophisticated suite of organic, intuitive and refined techniques aimed at delivering value, accuracy and customer satisfaction. Digital technology develops rapidly. Inevitably, SEO practice and the promotional campaigning … Continue reading How are voice search campaigns changing the game?→

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 December 1, 2021 by

Automated Search Ads – The Future of SEM?

It is well known that the major online platforms including Facebook and Google make their money from the sale of advertising. While television advertising concentrates on the kind of extended visual experience that seeks to entertain and develop a brand identity, Facebook, Google and others have become far more focused on personalisation and spend a … Continue reading Automated Search Ads – The Future of SEM?→

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 November 17, 2021 by

5 Digital marketing mistakes that are hurting your brand

Every business needs a digital marketing strategy, but the investment in time and money doesn’t always have the intended ROI. If you’re going to progress a programme of digital marketing in Essex, make sure you get it right and avoid making these five basic mistakes. 1. Not creating a strategy with goals If you don’t … Continue reading 5 Digital marketing mistakes that are hurting your brand→

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 November 11, 2021 by

The Role of Social Media in Omni channel Marketing

Omni channel marketing utilises a variety of different channels to enhance customer interactions and deliver a consistent brand experience. Social media can play a key role in an omni channel marketing experience and heighten the connections your business has with your audience. The Rise of Social Media Take a moment to think about your social … Continue reading The Role of Social Media in Omni channel Marketing→

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 October 21, 2021 by

Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?

When you want to ensure that your PPC marketing campaign is delivering the results you need, turning to the analytical metrics available is a great way to assess whether you’re moving in the right direction. Yet with a substantial number of these metrics to draw on, it can be tricky to gauge which is the … Continue reading Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?→

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 July 8, 2021 by

Upcoming user experience based Google Algorithm – how will things change?

Search engines have become such a central part of all our lives that it’s difficult to remember what we did before they existed. In the early days of the internet, search tools were primitive in the extreme: who remembers Archie or Gopher? Even Tim Berners-Lee’s WWW Virtual Library and Yahoo which it spawned weren’t really … Continue reading Upcoming user experience based Google Algorithm – how will things change?→

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 July 1, 2021 by

Should you do your own PPC or outsource to an agency?

Pay-per-click (PPC) advertising campaigns can amplify your online presence in a variety of ways, including increasing brand awareness, boosting leads, and driving sales. As online marketplaces are so competitive, it is important to create a strategy that will help you to out-perform your competitors and secure the best possible return on your investment (ROI). If … Continue reading Should you do your own PPC or outsource to an agency?→

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 April 18, 2021 by

How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?→

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 April 12, 2021 by

Google Algorithm Update

Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update has been named ‘Product Reviews’. Google’s update has been designed to better reward product reviews that share in-depth research rather than simply delivering thin content that summarises a product. “Reviews that are written to deliver … Continue reading Google Algorithm Update→