When you want to ensure that your PPC marketing campaign is delivering the results you need, turning to the analytical metrics available is a great way to assess whether you’re moving in the right direction. Yet with a substantial number of these metrics to draw on, it can be tricky to gauge which is the … Continue reading Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?
In the last few years, Google has opted to integrate a variety of machine learning technology into its advertising platform. In fact, so much work has been done here that it is now essentially possible to create a Google Ads campaign and let the technology optimise every facet of it for you. What is Smart … Continue reading Pros & Cons of Google’s Automated Bidding Strategies