Search engines have become such a central part of all our lives that it’s difficult to remember what we did before they existed. In the early days of the internet, search tools were primitive in the extreme: who remembers Archie or Gopher? Even Tim Berners-Lee’s WWW Virtual Library and Yahoo which it spawned weren’t really … Continue reading Upcoming user experience based Google Algorithm – how will things change?
Pay-per-click (PPC) advertising campaigns can amplify your online presence in a variety of ways, including increasing brand awareness, boosting leads, and driving sales. As online marketplaces are so competitive, it is important to create a strategy that will help you to out-perform your competitors and secure the best possible return on your investment (ROI). If … Continue reading Should you do your own PPC or outsource to an agency?