Organic search engine results are one of the most important tools in a business’s arsenal. There are more than 11 billion searches a month on Google alone, and correctly done search engine optimisation will get your website ranked higher. Refer to our SEO services in Colchester. But a business can have too much of a … Continue reading Three factors to monitor for avoiding over optimisation
More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?