When you want to ensure that your PPC marketing campaign is delivering the results you need, turning to the analytical metrics available is a great way to assess whether you’re moving in the right direction. Yet with a substantial number of these metrics to draw on, it can be tricky to gauge which is the … Continue reading Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?
If the thought of calculating the Return On Investment (ROI) that your social media strategy is generating for your business feels overwhelming, don’t panic. We believe that it genuinely doesn’t need to feel like an impossible task, so we’re here to, hopefully, demystify the concept somewhat. The ROI your business is driving from social media … Continue reading How to Calculate ROI from Social Media?