This week we have been looking at many digital marketing questions received through Q4 and importantly, how these help us as website owners inform our marketing campaigns. We all know that many so-called marketing experts now say digital marketing is dying a death but, is that true? The following three questions explore a few interesting … Continue reading Digital Marketing Questions from Q4 2019
There are so many areas that are vital for business delivery however, online visibility is not generally considered. Earlier this week I was reading an article on Econsultancy about a once high-flying startup that has had to lay off 80% of its employees and its survival is therefore in doubt. You may think this was … Continue reading How a rebrand can damage your visibility!
It is now the other side of the summer holiday period and so many organisations are thinking about how they increase their search capability to maximise the trading period leading up to Christmas. It makes sense to try and expand all possibilities in improving the levels of income and lets face it, with Brexit around … Continue reading After the Summer
A few days ago I was sent an article that looked at the Google map pack and how many people actually click on this. The Google map pack usually resides at the top of a Google search listing. Of course this is useful to understand and as this information is not usually available the company … Continue reading How Many People Actually Click on the Google Map Packs?
One question we are often asked is “how do we rank well on ‘near me’ searches?”. Many clients think that simply including the words ‘near me’ in every third paragraph will answer this issue – it doesn’t! Keyword stuffing will never answer this or any other issue where search visibility is in question. In order … Continue reading Ten Pointers for Your Location Page
In the ever more crowded world of Digital marketing then many companies of all shapes and sizes utilise easily available tools to maximise their online visibility. Tools such as Google Analytics or Google Adwords and Facebook Ads enable site managers to push visibility in the particular areas required. Although this is a good way of … Continue reading Digital Marketing for Entrepreneurs
It is predicted that eCommerce revenue will reach a staggering £560 billion worldwide by the year 2022. It therefore helps to understand the ideal way to build conversions and ultimately grab a slice of this increasing revenue stream. Many companies both large and importantly, those that are not so large have either a reliance on … Continue reading 5 Tips to Increase Your Online Revenue
An influencer is exactly as it says. These are people based online that influence a market towards a product or service. From Computer Generated Influencers using CGI and nano-influencers to Instagram killing accounts with fake followers – 2018 was an activity-packed year for marketers. The list details some important insights from 2018 that will inform … Continue reading Influencer Marketing: 10 Things To Understand
Whilst reading a recent article within the Search Engine Journal (written by their lead news writer Matt Southern) some interesting findings were recorded. This report was recently released looking at direct-to-consumer (D2C) marketing in 2019. This data was accumulated by a report delivered by Yotpo in partnership with Magento and is titled ‘The State of … Continue reading Direct to Consumer Brands say SEO is a Top Acquisition Channel