Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update has been named ‘Product Reviews’. Google’s update has been designed to better reward product reviews that share in-depth research rather than simply delivering thin content that summarises a product. “Reviews that are written to deliver … Continue reading Google Algorithm Update
Last week we delivered a blog that looked at how an in-house web manager could potentially plan for the COVID-19 release by increasing our online visibility in the hope that we can find some sort of opportunity from this period. We all understand that the internet is a must through these times but now that … Continue reading Planning for the future – part two
We all know that this year has seen an unprecedented start with first the floods and then this pandemic that has had a monumental impact on most industries and ultimately driven many businesses into an unwelcome shut down period. It is unlikely that business will just return to normal once the pandemic is over and … Continue reading Planning for the Future
As we all realise, search engines are one of the real winners through this global lockdown. Many people are sitting at home on their computers utilising search engines to find products and services. This means that for many of us these times actually produce an opportunity rather than the negative impact we could easily look … Continue reading Is SEO Needed as an Investment Right Now?
We have been developing a few tips over the last few weeks to try and help you all find a way to build an opportunity within this upheaval. Of course, it is difficult to ensure you continue to build your online exposure however, rest assured, people are out there looking online for your product and … Continue reading COVID-19 Business Impact Report
As we have previously mentioned in many of our blog posts, trust is a significant factor for success right now. That said, hackers are taking advantage of the current situation by using malicious malware to promote coronavirus discount codes and specials. There seems to be many examples of certain ‘special offers’ that come at an … Continue reading Ensure your Website is Secure
This may well be a little premature, but at some point in the coming few weeks or months we will all see an end to this lockdown period. I am not too sure that anyone can really say what a new ‘normal’ will be like, but there is one thing we can all be assured … Continue reading Get Ready for the Release
We hope you are finding this down time productive in searching for opportunities for you and your business. Its never easy to find time to analyse where we can add value, however in these unprecedented times there are always opportunities available to maximise both now and most importantly, for the future. Of course, at some … Continue reading Build a Strong Brand Presence in Search
We all understand that during these unprecedented times, people search online even more so than usual. Regardless of the economic climate or this latest lock down, we all want our brand to be top of mind for searchers whenever they are making a buying decision. This is never an easy scenario as the only way … Continue reading SEO Is a Cost-Efficient Investment During COVID-19
We are now living in unprecedented times and of course, many companies will indeed fall into major difficulties however, for those that are entrepreneurial in their outlook and enthusiastic with regard potential opportunities, we just have to search out where they remain hidden. One thing that is blatantly obvious is how important the Internet is … Continue reading Build a Strong SEO Campaign During COVID-19
This week we have been looking at many digital marketing questions received through Q4 and importantly, how these help us as website owners inform our marketing campaigns. We all know that many so-called marketing experts now say digital marketing is dying a death but, is that true? The following three questions explore a few interesting … Continue reading Digital Marketing Questions from Q4 2019
There are so many areas that are vital for business delivery however, online visibility is not generally considered. Earlier this week I was reading an article on Econsultancy about a once high-flying startup that has had to lay off 80% of its employees and its survival is therefore in doubt. You may think this was … Continue reading How a rebrand can damage your visibility!
It is now the other side of the summer holiday period and so many organisations are thinking about how they increase their search capability to maximise the trading period leading up to Christmas. It makes sense to try and expand all possibilities in improving the levels of income and lets face it, with Brexit around … Continue reading After the Summer
A few days ago I was sent an article that looked at the Google map pack and how many people actually click on this. The Google map pack usually resides at the top of a Google search listing. Of course this is useful to understand and as this information is not usually available the company … Continue reading How Many People Actually Click on the Google Map Packs?
One question we are often asked is “how do we rank well on ‘near me’ searches?”. Many clients think that simply including the words ‘near me’ in every third paragraph will answer this issue – it doesn’t! Keyword stuffing will never answer this or any other issue where search visibility is in question. In order … Continue reading Ten Pointers for Your Location Page
In the ever more crowded world of Digital marketing then many companies of all shapes and sizes utilise easily available tools to maximise their online visibility. Tools such as Google Analytics or Google Adwords and Facebook Ads enable site managers to push visibility in the particular areas required. Although this is a good way of … Continue reading Digital Marketing for Entrepreneurs
It is predicted that eCommerce revenue will reach a staggering £560 billion worldwide by the year 2022. It therefore helps to understand the ideal way to build conversions and ultimately grab a slice of this increasing revenue stream. Many companies both large and importantly, those that are not so large have either a reliance on … Continue reading 5 Tips to Increase Your Online Revenue
An influencer is exactly as it says. These are people based online that influence a market towards a product or service. From Computer Generated Influencers using CGI and nano-influencers to Instagram killing accounts with fake followers – 2018 was an activity-packed year for marketers. The list details some important insights from 2018 that will inform … Continue reading Influencer Marketing: 10 Things To Understand
Whilst reading a recent article within the Search Engine Journal (written by their lead news writer Matt Southern) some interesting findings were recorded. This report was recently released looking at direct-to-consumer (D2C) marketing in 2019. This data was accumulated by a report delivered by Yotpo in partnership with Magento and is titled ‘The State of … Continue reading Direct to Consumer Brands say SEO is a Top Acquisition Channel