ppc

Category Archives: ppc

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How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

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How to gradually reduce cost per acquisition from a PPC campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to gradually reduce cost per acquisition from a PPC campaign

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Managing PPC campaigns efficiently: An Insider’s Point of View

If you are intending to embark upon a pay-per-click (or PPC) campaign, there are a number of golden rules that you or your agency should follow in order to get the best return on your investment. The PPC model of advertising on the internet allows advertisers to place advertisements on sites, paying each time, their … Continue reading Managing PPC campaigns efficiently: An Insider’s Point of View