ppc

Category Archives: ppc

July 1, 2021 by Stephen D

Should you do your own PPC or outsource to an agency?

Pay-per-click (PPC) advertising campaigns can amplify your online presence in a variety of ways, including increasing brand awareness, boosting leads, and driving sales. As online marketplaces are so competitive, it is important to create a strategy that will help you to out-perform your competitors and secure the best possible return on your investment (ROI). If … Continue reading Should you do your own PPC or outsource to an agency?→

April 18, 2021 by Stephen D

How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?→

December 10, 2020 by Stephen D

How to gradually reduce cost per acquisition from a PPC campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to gradually reduce cost per acquisition from a PPC campaign→

August 26, 2020 by Stephen D

3 Factors Influencing The Outcome of PPC Campaigns

A PPC campaign can deliver immediate results. If the campaign is well-managed, it starts driving traffic, delivering leads and converting traffic into customers almost as soon as the ads go live. But PPC campaigns can be complex and they need careful management to make them successful. Our experience as a PPC agency in Essex has … Continue reading 3 Factors Influencing The Outcome of PPC Campaigns→

June 24, 2020 by Stephen D

Managing PPC campaigns efficiently: An Insider’s Point of View

If you are intending to embark upon a pay-per-click (or PPC) campaign, there are a number of golden rules that you or your agency should follow in order to get the best return on your investment. The PPC model of advertising on the internet allows advertisers to place advertisements on sites, paying each time, their … Continue reading Managing PPC campaigns efficiently: An Insider’s Point of View→

June 25, 2015 by Stephen D

Hello world! Do you need an agency?

Do you need an agency to manage your PPC? So, is pay per click, or PPC as it is better known, easy to set up? Well a lot of people think so and therefore try and generate leads themselves. Pick a few words, add some money to an AdWords account and away you go; leads … Continue reading Hello world! Do you need an agency?→