The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?
Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to gradually reduce cost per acquisition from a PPC campaign
A PPC campaign can deliver immediate results. If the campaign is well-managed, it starts driving traffic, delivering leads and converting traffic into customers almost as soon as the ads go live. But PPC campaigns can be complex and they need careful management to make them successful. Our experience as a PPC agency in Essex has … Continue reading 3 Factors Influencing The Outcome of PPC Campaigns
If you are intending to embark upon a pay-per-click (or PPC) campaign, there are a number of golden rules that you or your agency should follow in order to get the best return on your investment. The PPC model of advertising on the internet allows advertisers to place advertisements on sites, paying each time, their … Continue reading Managing PPC campaigns efficiently: An Insider’s Point of View
Do you need an agency to manage your PPC? So, is pay per click, or PPC as it is better known, easy to set up? Well a lot of people think so and therefore try and generate leads themselves. Pick a few words, add some money to an AdWords account and away you go; leads … Continue reading Hello world! Do you need an agency?