ppc

Category Archives: ppc

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How are voice search campaigns changing the game?

The history of SEO is relatively short but highly eventful. It has moved in just a few years from a rudimentary focus on basic, repeated keywords to a sophisticated suite of organic, intuitive and refined techniques aimed at delivering value, accuracy and customer satisfaction. Digital technology develops rapidly. Inevitably, SEO practice and the promotional campaigning … Continue reading How are voice search campaigns changing the game?

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Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?

When you want to ensure that your PPC marketing campaign is delivering the results you need, turning to the analytical metrics available is a great way to assess whether you’re moving in the right direction. Yet with a substantial number of these metrics to draw on, it can be tricky to gauge which is the … Continue reading Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?

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Should you do your own PPC or outsource to an agency?

Pay-per-click (PPC) advertising campaigns can amplify your online presence in a variety of ways, including increasing brand awareness, boosting leads, and driving sales. As online marketplaces are so competitive, it is important to create a strategy that will help you to out-perform your competitors and secure the best possible return on your investment (ROI). If … Continue reading Should you do your own PPC or outsource to an agency?

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How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

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How to gradually reduce cost per acquisition from a PPC campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to gradually reduce cost per acquisition from a PPC campaign

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Managing PPC campaigns efficiently: An Insider’s Point of View

If you are intending to embark upon a pay-per-click (or PPC) campaign, there are a number of golden rules that you or your agency should follow in order to get the best return on your investment. The PPC model of advertising on the internet allows advertisers to place advertisements on sites, paying each time, their … Continue reading Managing PPC campaigns efficiently: An Insider’s Point of View