Google has just announced that it has delivered a new search algorithm update. Launched on the 8th of April, this update has been named ‘Product Reviews’. Google’s update has been designed to better reward product reviews that share in-depth research rather than simply delivering thin content that summarises a product. “Reviews that are written to deliver … Continue reading Google Algorithm Update
Category Archives: Integrated marketing
Digital marketing: A new dawn in the pandemic time
There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged public lockdown has meant that their premises have either been closed or affected by falling business. Some firms have failed during lockdown, others remain on the brink. Some have thrived in the new world, as … Continue reading Digital marketing: A new dawn in the pandemic time
A Quick look back at November 2019 and related Google updates
There were a number of articles delivered through November from many search engine news channels detailing a few areas that web masters should consider when looking towards maximising their online visibility. Of course, this was alongside one important algorithm update that was also delivered directly by Google. There were a number of unconfirmed and semi-confirmed … Continue reading A Quick look back at November 2019 and related Google updates
SEO and Web Design Must Work Together
We all now understand that driving traffic to your website is the ideal way to generate return on your investment. Many company owners consider the fact that you have a website is all you need to gain strength with Google thus giving the opportunity to build traffic looking for your products and services. Of course, … Continue reading SEO and Web Design Must Work Together
Google Updates Through September
We often hear people that work within the search world talk of the many updates incorporated into search algorithms every month, that ultimately have the potential to affect a website’s search position. These updates do not always deliver a negative result – the idea is for search companies to be constantly improving what they look … Continue reading Google Updates Through September
How much traffic is organic search responsible for?
We are often asked how effective search is in delivering traffic to a website. Many website owners now believe that organic search optimisation or SEO is not really worth its time but research would without doubt suggest differently. A recent study completed by BrightEdge in May 2019 showed that organic and paid search were responsible … Continue reading How much traffic is organic search responsible for?
An Update for the Google June 2019 Core Search Algorithm Update
It is still a little too early to make any definitive statements about the algorithm update detailed in our earlier post. As far as the SEO community is discussing then this June 2019 core algorithm update was a ‘big one’. Not only is it detailed as big, but the rollout has not completed as yet. … Continue reading An Update for the Google June 2019 Core Search Algorithm Update
Blending SEO and Paid Search Boosts Sales
It doesn’t really matter what business sector you operate within or for that matter the size of your business, the way it generates its traffic will come from a long list of many different potential opportunities. That said, from this long list then there are truly three different areas to focus on, direct traffic or … Continue reading Blending SEO and Paid Search Boosts Sales
What Should Small Businesses Know About Digital Marketing?
What areas do digital advertisers use for their marketing strategies. The latest data reveals that in 2019 some 79% of digital advertisers use SEO as part of their marketing strategy. This information comes from the Wordstream Report on the landscape of online advertising. This shows how important SEO is even to those who prioritise paid … Continue reading What Should Small Businesses Know About Digital Marketing?
Sales Automation, Accelerate your Growth!
forecasting better Sales teams spend a lot of time doing forecasting and engaging in report generation. Sales forecasting should be automated because it depends on a number of metrics, and what depends on metrics is always better when automated. Automated sales forecasts are accurate, quick, and almost instantaneous. They can also be shared across departments, … Continue reading Sales Automation, Accelerate your Growth!
What is a ‘mobile strategy’ and is it important?
Does your website have a mobile strategy? With Googles all new ‘mobile-first’ approach for indexing websites then it is imperative to control this – it enables you to stand apart from your competitors. In today’s massively competitive market any opportunity to take a lead over your competitors has to be maximised, especially if your competitors … Continue reading What is a ‘mobile strategy’ and is it important?
This Month in Search, March 2017
Good afternoon, it’s been a turbulent month in the World of online visibility and importantly in search. Below I have highlighted the important updates for March 2017, these are from a search perspective and everyone should be aware of them. Well let’s start with the big news of the month! Google’s all new ‘Fred’ algorithm … Continue reading This Month in Search, March 2017
Post Brexit – how does it look?
Well here we are two and a half weeks post Brexit. We are about to have a new Prime Minister installed and have an opposition in turmoil. It looks worrying for the future of the Union and of course the news is full of scare stories. But does the country really feel that different? I … Continue reading Post Brexit – how does it look?
Smart thinking will enhance your SEO
We all know that search engine optimisation is an ever changing, complex discipline, which returns excellent opportunities to those that are diligent and dedicated. Of course SEO is a challenge to perform at a high-level. When one works hard to gain the best results then it can be tempting to cut corners in order to … Continue reading Smart thinking will enhance your SEO
Artificial Intelligence, is it there yet?
ARTIFICIAL INTELLIGENCE HAS A LONG WAY TO GO Google’s algorithm performs billions of functions every day. By crawling web pages and interpreting queries they deliver accurate results across many platforms, Search, Maps, Gmail and many other services. The company has thousands of employees developing these algorithms. These employees are amongst the brightest brains in the … Continue reading Artificial Intelligence, is it there yet?
Whats the plan?
There are many things that we must consider in order to drive new visitors to our business. It is these new visitors that in turn become the life blood of our future and this point is therefore why we all must be single-minded with our approach to online marketing. Part of this overall marketing arena … Continue reading Whats the plan?