Integrated marketing

Category Archives: Integrated marketing

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Digital marketing: A new dawn in the pandemic time

There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged public lockdown has meant that their premises have either been closed or affected by falling business. Some firms have failed during lockdown, others remain on the brink. Some have thrived in the new world, as … Continue reading Digital marketing: A new dawn in the pandemic time

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A Quick look back at November 2019 and related Google updates

There were a number of articles delivered through November from many search engine news channels detailing a few areas that web masters should consider when looking towards maximising their online visibility. Of course, this was alongside one important algorithm update that was also delivered directly by Google. There were a number of unconfirmed and semi-confirmed … Continue reading A Quick look back at November 2019 and related Google updates

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How much traffic is organic search responsible for?

We are often asked how effective search is in delivering traffic to a website. Many website owners now believe that organic search optimisation or SEO is not really worth its time but research would without doubt suggest differently. A recent study completed by BrightEdge in May 2019 showed that organic and paid search were responsible … Continue reading How much traffic is organic search responsible for?

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What Should Small Businesses Know About Digital Marketing?

What areas do digital advertisers use for their marketing strategies. The latest data reveals that in 2019 some 79% of digital advertisers use SEO as part of their marketing strategy. This information comes from the Wordstream Report on the landscape of online advertising. This shows how important SEO is even to those who prioritise paid … Continue reading What Should Small Businesses Know About Digital Marketing?

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Sales Automation, Accelerate your Growth!

forecasting better Sales teams spend a lot of time doing forecasting and engaging in report generation. Sales forecasting should be automated because it depends on a number of metrics, and what depends on metrics is always better when automated. Automated sales forecasts are accurate, quick, and almost instantaneous. They can also be shared across departments, … Continue reading Sales Automation, Accelerate your Growth!

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What is a ‘mobile strategy’ and is it important?

Does your website have a mobile strategy? With Googles all new ‘mobile-first’ approach for indexing websites then it is imperative to control this – it enables you to stand apart from your competitors. In today’s massively competitive market any opportunity to take a lead over your competitors has to be maximised, especially if your competitors … Continue reading What is a ‘mobile strategy’ and is it important?

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Artificial Intelligence, is it there yet?

ARTIFICIAL INTELLIGENCE HAS A LONG WAY TO GO Google’s algorithm performs billions of functions every day. By crawling web pages and interpreting queries they deliver accurate results across many platforms, Search, Maps, Gmail and many other services. The company has thousands of employees developing these algorithms. These employees are amongst the brightest brains in the … Continue reading Artificial Intelligence, is it there yet?

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Whats the plan?

There are many things that we must consider in order to drive new visitors to our business. It is these new visitors that in turn become the life blood of our future and this point is therefore why we all must be single-minded with our approach to online marketing. Part of this overall marketing arena … Continue reading Whats the plan?