The best content in the world is useless if it doesn’t reach the desired audience or struggles to get noticed at all. SEO is an excellent way to increase traffic to your website, but over-optimisation can be just as bad as no optimisation whatsoever. What is over optimisation? Real estate on search results pages is … Continue reading How to avoid over optimissation in SEO?
The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?
Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to gradually reduce cost per acquisition from a PPC campaign
Organic search engine results are one of the most important tools in a business’s arsenal. There are more than 11 billion searches a month on Google alone, and correctly done search engine optimisation will get your website ranked higher. Refer to our SEO services in Colchester. But a business can have too much of a … Continue reading Three factors to monitor for avoiding over optimisation
Every business knows that social media marketing is essential to success. But how do you move from having interesting social media conversations with prospects into actually converting them to business leads? Developing your digital marketing strategy The trick lies in approaching your social media marketing in a strategic way. Although social media is a free … Continue reading Ways to Convert Ordinary Social Media Conversations into Business Leads
More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?
There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged public lockdown has meant that their premises have either been closed or affected by falling business. Some firms have failed during lockdown, others remain on the brink. Some have thrived in the new world, as … Continue reading Digital marketing: A new dawn in the pandemic time
A PPC campaign can deliver immediate results. If the campaign is well-managed, it starts driving traffic, delivering leads and converting traffic into customers almost as soon as the ads go live. But PPC campaigns can be complex and they need careful management to make them successful. Our experience as a PPC agency in Essex has … Continue reading 3 Factors Influencing The Outcome of PPC Campaigns
Ranking well in search engine results pages (SERPs) for key terms and phrases will help you to drive traffic to your most important digital asset via organic search. Search engine algorithms are constantly evolving but there are a variety of steps you can take to boost your organic search visibility and see tangible benefits from … Continue reading The 4 Best Practices in SEO for Improving Your Organic Search Visibility
Whether your business is large or small, it is vital to ensure that your digital marketing is conducted in a targeted and specific manner. If this is not managed correctly, regardless as to how well designed and beautiful your website may be, how phenomenal your products are or the scale of your marketing budget, your … Continue reading How to Identify the Right Audience with Digital Marketing?
Whatever industry your business works within, social media is a digital marketing tool that cannot be ignored. Free, immediate, engaging and hugely valued by customers – what’s not to love? And for brands of any size, there is the potential to find a platform that allows you to build your brand, create a responsive online … Continue reading Social Media – A Powerful Tool to Help Grow Your Business
There are many ways to attract people to websites. Google is one, but there is no guarantee any will become customers. To convert your visitors, understand their aspirations. Write for people you know To write effective copy, you have to know how your reader feels. Despite the mask of rationality, we are emotional beings. Aspirations … Continue reading How to develop irresistible copy that will attract conversions?