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Category Archives: Blog

October 29, 2020 by Stephen D

Ways to Convert Ordinary Social Media Conversations into Business Leads

Every business knows that social media marketing is essential to success. But how do you move from having interesting social media conversations with prospects into actually converting them to business leads? Developing your digital marketing strategy The trick lies in approaching your social media marketing in a strategic way. Although social media is a free … Continue reading Ways to Convert Ordinary Social Media Conversations into Business Leads→

September 25, 2020 by Stephen D

Organic vs paid search: Which is more cost effective in the long run?

More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?→

September 15, 2020 by Stephen D

Digital marketing: A new dawn in the pandemic time

There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged public lockdown has meant that their premises have either been closed or affected by falling business. Some firms have failed during lockdown, others remain on the brink. Some have thrived in the new world, as … Continue reading Digital marketing: A new dawn in the pandemic time→

August 26, 2020 by Stephen D

3 Factors Influencing The Outcome of PPC Campaigns

A PPC campaign can deliver immediate results. If the campaign is well-managed, it starts driving traffic, delivering leads and converting traffic into customers almost as soon as the ads go live. But PPC campaigns can be complex and they need careful management to make them successful. Our experience as a PPC agency in Essex has … Continue reading 3 Factors Influencing The Outcome of PPC Campaigns→

August 26, 2020 by Stephen D

The 4 Best Practices in SEO for Improving Your Organic Search Visibility

Ranking well in search engine results pages (SERPs) for key terms and phrases will help you to drive traffic to your most important digital asset via organic search. Search engine algorithms are constantly evolving but there are a variety of steps you can take to boost your organic search visibility and see tangible benefits from … Continue reading The 4 Best Practices in SEO for Improving Your Organic Search Visibility→

July 25, 2020 by Stephen D

How to Identify the Right Audience with Digital Marketing?

Whether your business is large or small, it is vital to ensure that your digital marketing is conducted in a targeted and specific manner. If this is not managed correctly, regardless as to how well designed and beautiful your website may be, how phenomenal your products are or the scale of your marketing budget, your … Continue reading How to Identify the Right Audience with Digital Marketing?→

June 10, 2020 by Stephen D

How to develop irresistible copy that will attract conversions?

There are many ways to attract people to websites. Google is one, but there is no guarantee any will become customers. To convert your visitors, understand their aspirations. Write for people you know To write effective copy, you have to know how your reader feels. Despite the mask of rationality, we are emotional beings. Aspirations … Continue reading How to develop irresistible copy that will attract conversions?→