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5 Digital marketing mistakes that are hurting your brand

Every business needs a digital marketing strategy, but the investment in time and money doesn’t always have the intended ROI. If you’re going to progress a programme of digital marketing in Essex, make sure you get it right and avoid making these five basic mistakes. 1. Not creating a strategy with goals If you don’t … Continue reading 5 Digital marketing mistakes that are hurting your brand

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The Role of Social Media in Omni channel Marketing

Omni channel marketing utilises a variety of different channels to enhance customer interactions and deliver a consistent brand experience. Social media can play a key role in an omni channel marketing experience and heighten the connections your business has with your audience. The Rise of Social Media Take a moment to think about your social … Continue reading The Role of Social Media in Omni channel Marketing

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Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?

When you want to ensure that your PPC marketing campaign is delivering the results you need, turning to the analytical metrics available is a great way to assess whether you’re moving in the right direction. Yet with a substantial number of these metrics to draw on, it can be tricky to gauge which is the … Continue reading Impressions or Clicks- Which Is a More Vital KPI for A Google Ads Campaign?

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Upcoming user experience based Google Algorithm – how will things change?

Search engines have become such a central part of all our lives that it’s difficult to remember what we did before they existed. In the early days of the internet, search tools were primitive in the extreme: who remembers Archie or Gopher? Even Tim Berners-Lee’s WWW Virtual Library and Yahoo which it spawned weren’t really … Continue reading Upcoming user experience based Google Algorithm – how will things change?

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How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

The COVID-19 pandemic has changed the face of digital marketing forever. And no, that definitely isn’t an unfounded overstatement. Let’s not forget, the pandemic has significantly accelerated the shift towards digital, which is empowering businesses across myriad industries to strive for goals that simply would have been out of reach before. Why is Video Advertising … Continue reading How Paid Video Advertising Campaigns Have Attained New Heights in the Post-Pandemic Scenario?

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How to gradually reduce cost per acquisition from a PPC campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to gradually reduce cost per acquisition from a PPC campaign

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Ways to Convert Ordinary Social Media Conversations into Business Leads

Every business knows that social media marketing is essential to success. But how do you move from having interesting social media conversations with prospects into actually converting them to business leads? Developing your digital marketing strategy The trick lies in approaching your social media marketing in a strategic way. Although social media is a free … Continue reading Ways to Convert Ordinary Social Media Conversations into Business Leads

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Organic vs paid search: Which is more cost effective in the long run?

More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?

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Digital marketing: A new dawn in the pandemic time

There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged public lockdown has meant that their premises have either been closed or affected by falling business. Some firms have failed during lockdown, others remain on the brink. Some have thrived in the new world, as … Continue reading Digital marketing: A new dawn in the pandemic time

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The 4 Best Practices in SEO for Improving Your Organic Search Visibility

Ranking well in search engine results pages (SERPs) for key terms and phrases will help you to drive traffic to your most important digital asset via organic search. Search engine algorithms are constantly evolving but there are a variety of steps you can take to boost your organic search visibility and see tangible benefits from … Continue reading The 4 Best Practices in SEO for Improving Your Organic Search Visibility

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How to Identify the Right Audience with Digital Marketing?

Whether your business is large or small, it is vital to ensure that your digital marketing is conducted in a targeted and specific manner. If this is not managed correctly, regardless as to how well designed and beautiful your website may be, how phenomenal your products are or the scale of your marketing budget, your … Continue reading How to Identify the Right Audience with Digital Marketing?

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Social Media – A Powerful Tool to Help Grow Your Business

Whatever industry your business works within, social media is a digital marketing tool that cannot be ignored. Free, immediate, engaging and hugely valued by customers – what’s not to love? And for brands of any size, there is the potential to find a platform that allows you to build your brand, create a responsive online … Continue reading Social Media – A Powerful Tool to Help Grow Your Business

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How to develop irresistible copy that will attract conversions?

There are many ways to attract people to websites. Google is one, but there is no guarantee any will become customers. To convert your visitors, understand their aspirations. Write for people you know To write effective copy, you have to know how your reader feels. Despite the mask of rationality, we are emotional beings. Aspirations … Continue reading How to develop irresistible copy that will attract conversions?