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How to Gradually Reduce Cost per Acquisition from a PPC Campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to Gradually Reduce Cost per Acquisition from a PPC Campaign