There are two major considerations that differentiate marketing strategies from each other. The first is that the bottom line is what really matters. Having more people interested in your brand and talking about it is nice, but hearing someone mention your name on Twitter doesn’t usually equate to making a sale. For most marketers, the bottom … Continue reading SEO for Small Businesses, the Best LongTerm Strategy
There have been many Google updates over recent years that favour particular business types and niches. This can be highlighted by understanding that for example, the Panda updates favour websites that deliver quality content, whereas the Pigeon update favoured local businesses and local directory sites. We all understand how difficult it is within the SEO … Continue reading Does the Future of SEO Favour Small Business?