Mobile Armageddon and search

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We all know that some time ago Google delivered its first version of a Mobile Algorithm to update how it ranked websites in SERPS. This was called ‘Mobile Armageddon’. The idea was to penalise those websites that were not mobile friendly.

Well, here we are just over a year later and it has been confirmed that Google has released its updated version of Mobile Armageddon in order to reinforce the importance of having a mobile friendly site.

Although we have become accustomed to having a mobile friendly site and that this will undoubtedly increase usability for our traffic. It must also now be considered as an important part of any optimisation programme aimed at providing a good presence at the top of Googles listings.

In a recent Blog post, Google announced their plans to continue pushing its preference for mobile friendly sites.

“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” **

Google go on to explain that if your site is already mobile friendly, you have nothing to worry about. This indicates that the criteria for what constitutes being ‘mobile friendly’ won’t change; instead Google will be amplifying the existing factors.

The simple fact is this: Mobile Friendly sites are the way forward. Mobile searches have already overtaken Desktop searches in volume and this isn’t likely to drop moving forward. Google knows mobile-friendly sites are essential to a good visitor experience, so the impact of mobile-friendliness in mobile search results is only likely to increase in the future.

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