Google are always busy with new updates and roll outs however, their latest update, rolled out on December 3rd although the impact was mostly felt on December 4th. On Dec. 3rd, Google began rolling out their December 2020 core update. Early data shows the rollout was really seen the following day, but as Google has … Continue reading Google’s December 2020 core algorithm update
Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to gradually reduce cost per acquisition from a PPC campaign
Organic search engine results are one of the most important tools in a business’s arsenal. There are more than 11 billion searches a month on Google alone, and correctly done search engine optimisation will get your website ranked higher. Refer to our SEO services in Colchester. But a business can have too much of a … Continue reading Three factors to monitor for avoiding over optimisation
With four in every five consumers  using search engines to find local information, local search engine optimisation (SEO) is a powerful tool that every small and medium-sized business should be utilising. Google My Business As Google prefers to share information with its users that it can personally verify and support, Google My Business has … Continue reading Five Local Search Optimisation Techniques
Every business knows that social media marketing is essential to success. But how do you move from having interesting social media conversations with prospects into actually converting them to business leads? Developing your digital marketing strategy The trick lies in approaching your social media marketing in a strategic way. Although social media is a free … Continue reading Ways to Convert Ordinary Social Media Conversations into Business Leads
More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?
There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged public lockdown has meant that their premises have either been closed or affected by falling business. Some firms have failed during lockdown, others remain on the brink. Some have thrived in the new world, as … Continue reading Digital marketing: A new dawn in the pandemic time
A PPC campaign can deliver immediate results. If the campaign is well-managed, it starts driving traffic, delivering leads and converting traffic into customers almost as soon as the ads go live. But PPC campaigns can be complex and they need careful management to make them successful. Our experience as a PPC agency in Essex has … Continue reading 3 Factors Influencing The Outcome of PPC Campaigns
Ranking well in search engine results pages (SERPs) for key terms and phrases will help you to drive traffic to your most important digital asset via organic search. Search engine algorithms are constantly evolving but there are a variety of steps you can take to boost your organic search visibility and see tangible benefits from … Continue reading The 4 Best Practices in SEO for Improving Your Organic Search Visibility
Whether your business is large or small, it is vital to ensure that your digital marketing is conducted in a targeted and specific manner. If this is not managed correctly, regardless as to how well designed and beautiful your website may be, how phenomenal your products are or the scale of your marketing budget, your … Continue reading How to Identify the Right Audience with Digital Marketing?
Whatever industry your business works within, social media is a digital marketing tool that cannot be ignored. Free, immediate, engaging and hugely valued by customers – what’s not to love? And for brands of any size, there is the potential to find a platform that allows you to build your brand, create a responsive online … Continue reading Social Media – A Powerful Tool to Help Grow Your Business
If you are intending to embark upon a pay-per-click (or PPC) campaign, there are a number of golden rules that you or your agency should follow in order to get the best return on your investment. The PPC model of advertising on the internet allows advertisers to place advertisements on sites, paying each time, their … Continue reading Managing PPC campaigns efficiently: An Insider’s Point of View
There are many ways to attract people to websites. Google is one, but there is no guarantee any will become customers. To convert your visitors, understand their aspirations. Write for people you know To write effective copy, you have to know how your reader feels. Despite the mask of rationality, we are emotional beings. Aspirations … Continue reading How to develop irresistible copy that will attract conversions?
Last week we delivered a blog that looked at how an in-house web manager could potentially plan for the COVID-19 release by increasing our online visibility in the hope that we can find some sort of opportunity from this period. We all understand that the internet is a must through these times but now that … Continue reading Planning for the future – part two
We all know that this year has seen an unprecedented start with first the floods and then this pandemic that has had a monumental impact on most industries and ultimately driven many businesses into an unwelcome shut down period. It is unlikely that business will just return to normal once the pandemic is over and … Continue reading Planning for the Future
As we all realise, search engines are one of the real winners through this global lockdown. Many people are sitting at home on their computers utilising search engines to find products and services. This means that for many of us these times actually produce an opportunity rather than the negative impact we could easily look … Continue reading Is SEO Needed as an Investment Right Now?
We have been developing a few tips over the last few weeks to try and help you all find a way to build an opportunity within this upheaval. Of course, it is difficult to ensure you continue to build your online exposure however, rest assured, people are out there looking online for your product and … Continue reading COVID-19 Business Impact Report
As we have previously mentioned in many of our blog posts, trust is a significant factor for success right now. That said, hackers are taking advantage of the current situation by using malicious malware to promote coronavirus discount codes and specials. There seems to be many examples of certain ‘special offers’ that come at an … Continue reading Ensure your Website is Secure
This may well be a little premature, but at some point in the coming few weeks or months we will all see an end to this lockdown period. I am not too sure that anyone can really say what a new ‘normal’ will be like, but there is one thing we can all be assured … Continue reading Get Ready for the Release
We hope you are finding this down time productive in searching for opportunities for you and your business. Its never easy to find time to analyse where we can add value, however in these unprecedented times there are always opportunities available to maximise both now and most importantly, for the future. Of course, at some … Continue reading Build a Strong Brand Presence in Search
We all understand that during these unprecedented times, people search online even more so than usual. Regardless of the economic climate or this latest lock down, we all want our brand to be top of mind for searchers whenever they are making a buying decision. This is never an easy scenario as the only way … Continue reading SEO Is a Cost-Efficient Investment During COVID-19
We are now living in unprecedented times and of course, many companies will indeed fall into major difficulties however, for those that are entrepreneurial in their outlook and enthusiastic with regard potential opportunities, we just have to search out where they remain hidden. One thing that is blatantly obvious is how important the Internet is … Continue reading Build a Strong SEO Campaign During COVID-19