2020

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How to Gradually Reduce Cost per Acquisition from a PPC Campaign

Pay-per-click (PPC) advertising is increasing in popularity as more businesses begin to recognise the value of this powerful marketing channel. This level of increased demand is leading to higher cost per click prices so it is important to understand how to ensure your Google Ads campaigns are delivering the best possible return on your investment … Continue reading How to Gradually Reduce Cost per Acquisition from a PPC Campaign

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Ways to Convert Ordinary Social Media Conversations into Business Leads

Every business knows that social media marketing is essential to success. But how do you move from having interesting social media conversations with prospects into actually converting them to business leads? Developing your digital marketing strategy The trick lies in approaching your social media marketing in a strategic way. Although social media is a free … Continue reading Ways to Convert Ordinary Social Media Conversations into Business Leads

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Organic vs paid search: Which is more cost effective in the long run?

More than 80% of people turn to Google when looking for answers online, which equates to approximately 3.5 billion searches every single day. This figure alone should explain why marketers invest so much time and energy into developing strategies that align with the search giant’s best practices. In return, Google provides marketers with two highly … Continue reading Organic vs paid search: Which is more cost effective in the long run?

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Digital marketing: A new dawn in the pandemic time

There is no doubt that businesses are facing complex challenges in the Covid-19 world. For many, an enforced and prolonged public lockdown has meant that their premises have either been closed or affected by falling business. Some firms have failed during lockdown, others remain on the brink. Some have thrived in the new world, as … Continue reading Digital marketing: A new dawn in the pandemic time

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The 4 Best Practices in SEO for Improving Your Organic Search Visibility

Ranking well in search engine results pages (SERPs) for key terms and phrases will help you to drive traffic to your most important digital asset via organic search. Search engine algorithms are constantly evolving but there are a variety of steps you can take to boost your organic search visibility and see tangible benefits from … Continue reading The 4 Best Practices in SEO for Improving Your Organic Search Visibility

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How to Identify the Right Audience with Digital Marketing?

Whether your business is large or small, it is vital to ensure that your digital marketing is conducted in a targeted and specific manner. If this is not managed correctly, regardless as to how well designed and beautiful your website may be, how phenomenal your products are or the scale of your marketing budget, your … Continue reading How to Identify the Right Audience with Digital Marketing?

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Social Media – A Powerful Tool to Help Grow Your Business

Whatever industry your business works within, social media is a digital marketing tool that cannot be ignored. Free, immediate, engaging and hugely valued by customers – what’s not to love? And for brands of any size, there is the potential to find a platform that allows you to build your brand, create a responsive online … Continue reading Social Media – A Powerful Tool to Help Grow Your Business

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Managing PPC campaigns efficiently: An Insider’s Point of View

If you are intending to embark upon a pay-per-click (or PPC) campaign, there are a number of golden rules that you or your agency should follow in order to get the best return on your investment. The PPC model of advertising on the internet allows advertisers to place advertisements on sites, paying each time, their … Continue reading Managing PPC campaigns efficiently: An Insider’s Point of View

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How to develop irresistible copy that will attract conversions?

There are many ways to attract people to websites. Google is one, but there is no guarantee any will become customers. To convert your visitors, understand their aspirations. Write for people you know To write effective copy, you have to know how your reader feels. Despite the mask of rationality, we are emotional beings. Aspirations … Continue reading How to develop irresistible copy that will attract conversions?

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Build a Strong SEO Campaign During COVID-19

We are now living in unprecedented times and of course, many companies will indeed fall into major difficulties however, for those that are entrepreneurial in their outlook and enthusiastic with regard potential opportunities, we just have to search out where they remain hidden. One thing that is blatantly obvious is how important the Internet is … Continue reading Build a Strong SEO Campaign During COVID-19