2020

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How to Identify the Right Audience with Digital Marketing?

Whether your business is large or small, it is vital to ensure that your digital marketing is conducted in a targeted and specific manner. If this is not managed correctly, regardless as to how well designed and beautiful your website may be, how phenomenal your products are or the scale of your marketing budget, your … Continue reading How to Identify the Right Audience with Digital Marketing?

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Social Media – A Powerful Tool to Help Grow Your Business

Whatever industry your business works within, social media is a digital marketing tool that cannot be ignored. Free, immediate, engaging and hugely valued by customers – what’s not to love? And for brands of any size, there is the potential to find a platform that allows you to build your brand, create a responsive online … Continue reading Social Media – A Powerful Tool to Help Grow Your Business

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Managing PPC campaigns efficiently: An Insider’s Point of View

If you are intending to embark upon a pay-per-click (or PPC) campaign, there are a number of golden rules that you or your agency should follow in order to get the best return on your investment. The PPC model of advertising on the internet allows advertisers to place advertisements on sites, paying each time, their … Continue reading Managing PPC campaigns efficiently: An Insider’s Point of View

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How to develop irresistible copy that will attract conversions?

There are many ways to attract people to websites. Google is one, but there is no guarantee any will become customers. To convert your visitors, understand their aspirations. Write for people you know To write effective copy, you have to know how your reader feels. Despite the mask of rationality, we are emotional beings. Aspirations … Continue reading How to develop irresistible copy that will attract conversions?

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Build a Strong SEO Campaign During COVID-19

We are now living in unprecedented times and of course, many companies will indeed fall into major difficulties however, for those that are entrepreneurial in their outlook and enthusiastic with regard potential opportunities, we just have to search out where they remain hidden. One thing that is blatantly obvious is how important the Internet is … Continue reading Build a Strong SEO Campaign During COVID-19