Well here we are, some two years after the last update, Penguin 4 has finally been released! Google have at last officially announced that the latest update to its Penguin series has indeed gone live but what has this change brought about? This is what Google had to say; “With this change, penguin’s data is … Continue reading Penguin 4
Well here we are two and a half weeks post Brexit. We are about to have a new Prime Minister installed and have an opposition in turmoil. It looks worrying for the future of the Union and of course the news is full of scare stories. But does the country really feel that different? I … Continue reading Post Brexit – how does it look?
How many times do we hear this? A company spends vast sums of money and spends lots of time and energy putting together a lovely website that everyone is happy with. It is given the go ahead to launch and so we all sit back and wait for the wave of new customers and returning … Continue reading I launched my new website and it’s dropped out of existence!
Google has had a quiet but very busy few weeks – if that makes any sense?? Two weeks ago, Google quietly rolled out a new feature to the Search Console that allows users to compare keyword data. This last week, three more updates have now gone live. These include a new rich results filter, the addition of … Continue reading Three New Updates from Google
There are two major considerations that differentiate marketing strategies from each other. The first is that the bottom line is what really matters. Having more people interested in your brand and talking about it is nice, but hearing someone mention your name on Twitter doesn’t usually equate to making a sale. For most marketers, the bottom … Continue reading SEO for Small Businesses, the Best LongTerm Strategy
We all know that some time ago Google delivered its first version of a Mobile Algorithm to update how it ranked websites in SERPS. This was called ‘Mobile Armageddon’. The idea was to penalise those websites that were not mobile friendly. Well, here we are just over a year later and it has been confirmed … Continue reading Mobile Armageddon and search
There have been many Google updates over recent years that favour particular business types and niches. This can be highlighted by understanding that for example, the Panda updates favour websites that deliver quality content, whereas the Pigeon update favoured local businesses and local directory sites. We all understand how difficult it is within the SEO … Continue reading Does the Future of SEO Favour Small Business?
2017 is turning into a monumental year. First, the government have triggered article 50 and so we are definitely leaving the European Union, then Theresa May has started election madness by saying the country will be going back to the polls on May 8th for a general election. Finally we have seen the Tories gain a … Continue reading 2017, a monumental year
We all know that search engine optimisation is an ever changing, complex discipline, which returns excellent opportunities to those that are diligent and dedicated. Of course SEO is a challenge to perform at a high-level. When one works hard to gain the best results then it can be tempting to cut corners in order to … Continue reading Smart thinking will enhance your SEO